My name is Pavle Lucic, I'm a senior product UI/UX designer working and living in Belgrade

I help brands to create memorable experiences through expressive design.

E-commerce website redesign for a beauty brand

A project to redesign the e-commerce website of a beauty brand to enhance the user experience and increase sales. The redesign will focus on creating a modern and visually appealing design, improving the product search and filtering, and streamlining the checkout process.

Website redesign for a food delivery

A project to redesign the website of a food delivery service to improve the user experience and increase conversions. The redesign will focus on improving the navigation, simplifying the checkout process, and creating a more visually appealing design.

Mobile app design for a fitness tracking

A project to design a mobile app for a fitness tracking platform. The app will allow users to track their workouts, set goals, and view their progress over time. The design will focus on creating a user-friendly interface that is easy to navigate and visually appealing.

Branding and web design for a fashion brand

A project to create a brand identity and website for a sustainable fashion brand. The branding will focus on eco-friendly materials and a minimalist design aesthetic. The website will feature an online store, blog, and educational resources on sustainable fashion.